Caity Babs, on-air talent for Octane, reached out and asked them to cover the song for a “Stranger Things” special, but the song is still getting airplay on Octane. Labels, managers, and even SiriusXM have since reached out to Loveless.Īfter the success of “Middle of the Night,” they proclaimed “No more covers.” So why follow up with a cover of Kate Bush’s “Running Up That Hill (A Deal with God)” shortly after? “Because Octane asked us to,” laughed Tirapelli-Jamail. They told us they couldn’t play our songs because it’s not Active Rock, it’s not going to fit the mold, the listeners wouldn’t like it,” says Comeau. “In fact, we got turned down for Octane repeatedly. I think that’s unfair.” They also noted that it took months after they went viral for Spotify to give them editorial attention and no labels had been reaching out. I love these songs that we’re covering, but I don’t want to be perceived as less than an artist because I appreciate other people’s art. “Quite frankly, they just look at us as less-than because we’ve made covers. This wasn’t the only time the industry has brushed off the duo. “We aren’t talking to those managers anymore,” quips Comeau with a smirk worthy of a frontman. “I wanted to hit 1 million monthly listeners by the end of the year,” he says, “and we hit that goal in June.” When managers finally started to take an interest, this particular objective was laughed off. “Even if like 1% of those people listen to an original song,“ Comeau sees it as a win. That’s a strategy mirrored by the release of the more popular covers to DSPs. Their goal with posting these covers to TikTok is to get eyes on the band and most importantly, on their original music. Where they’re grateful for the success their covers have seen, Loveless is far from a cover band. “When I saw our name second below My Chemical Romance, my 13-year-old self shit my 30-year-old self’s pants,” gleams Tirapelli-Jamail. 2 on Billboard’s Hot Hard Rock Songs - behind My Chemical Romance’s “The Foundations of Decay.” Their full-length version currently has over 13 million streams on Spotify, and it hit No. Their cover of Elley Duhé’s “Middle of the Night” has 12.5 million views on their original TikTok post and 11 million for a version that intertwines clips from a music video they made for the song. After their take on Billie Eilish’s “ Happier Than Ever” went viral, they followed up by releasing a full-length version to DSPs, getting over 1 million streams on Spotify alone in just two weeks. That wasn’t the only cover Loveless posted to TikTok that got attention. Comeau was surprised Lizzo even saw the TikTok: “My mom actually was like ‘Do you think Lizzo will respond?’ and I was like ‘No way.’” It was a major milestone for the band, especially for Tirapelli-Jamail, who originally hails from Lizzo’s hometown of Houston, TX. TOP TIK TOK SONGS APRIL 2022 PLUSWith the original “About Damn Time” cover post garnering 7.4 million views plus the 4.2 million from Lizzo’s response, less than 60 seconds of content on an app gave Loveless exposure to an entirely new fan base.
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